spelling bad advertising

May 19th, 2009 by erlebnis
also in multiply and facebook.
LBC’s recent TV ad which shows Edu Manzano hosting a spelling quiz bee where a kid is commended for spelling “remittance” with the courier company’s name could but bother any teacher, or perhaps any responsible adult. I was first struck by its pedagogic consequence when a colleague vented his criticism through a text-message. On the same day, I also heard my mother complaining about the same thing. But it was also on that day when I saw the other versions where two more kids are shown under the same circumstance, but this time being asked to spell, “affordable” and “instant”. At that stance, I was finally convinced that LBC should consider a reimbursement from their advertiser and parents should prevent their kids from seeing that commercial.

I considered several nosebleeding theories for back-up in finding sense to the message of the ad (and see whether the twist has real deep meaning) but to no avail. No hermeneutics can cover up the fact that such deviates from proper instruction and breaks the virtue of truth at the expense of selling a product. With all the circumstances provided in that commercial: with kids as main characters, an influential actor and a spelling bee (which is both academic and competitive) for its setting; there is no other way but to give it a formative nature. In this situation, we could just admit that orthodoxy is being called for. The presence of an influential and educated artist neither mitigated the error. An actor respected for his wit affirming that the three given terms are indeed spelled as “L-B-C” is very unthinkable. Now, I’m wondering if Manzano, in any way, dissented to what he was asked to act out. If he knows how to take care of his image and if he is indeed an influential actor, he should have opposed or requested to revise the script.

Just a sidenote: While the same predicament is present in that Tide commercial where a pre-schooler wonders about one being higher than two (isa higit sa dalawa), the spelling bee ad which never provided any correction committed a mistake that is far worse. The laundry soap ad had its saving grace, since the imparted misconception is nonetheless clarified by the smart boy’s addendum, “…sa Math!”

LBC could have been in the best position to capture the attention of a big group of clientele – the parents through their kids. Especially in this season of enrolment, it could have been the best way to express the company’s sympathy to parents who are now most concerned about their children’s education. For a creative act, it could have been edifiying and nice; but then artistic juices seemingly oozed for the company’s ego more than the concerns of its patrons, and much worse the truth. As far as I know, advertising is the creative department of marketing which liberates the act of selling from its fleeting concerns. As creative, the advertiser is enjoined to produce a new way of revealing the product. And by that, the creative advertiser is tasked to find expressions that may linger more than the product being sold. I’ve always believed that real advertisers know how to rise above marketing; they are peddlers of beauty. And as far as I know, part of the beauty of any being is its truth unbended, fully, clearly and finely expressed.

As the LBC advertisement is being aired for already a month, while waiting to receive my first group invite on this particular advocacy in Facebook, and with the awareness that many other adults (most especially teachers and parents) are irritated by the misleading tendencies of bad advertisements – I still believe that there’s no point in losing hope, especially now that I have done my little share.

Perhaps, just to check, gradeschool teachers should consider giving their students a spelling quiz on the first day of classes. (Hehe) Professors on advertising and art appreciation on the other hand, may perhaps consider discussing a little on the connection of the One, True Good and Beautiful. Old school, I know; but a classic nonetheless!

onelast-onetime-bigtime

February 11th, 2008 by erlebnis

reposted from multiply (written sometime in may 2007, too bad i just have to repeat the same lines.) after all, im entitled to my own blogpost.

By the River Piedra, I sat down and wept by Paulo Coelho — I hated this book way back in college, only to find out that the more appropriate disposition could’ve been dread.

By the River Piedra I sat down and wept. There is a legend that everything that falls into the waters of this river — leaves, insects, the feathers of birds — is transformed into the rocks that make the riverbed. If only I could tear out my hear and hurl it into the current, then my pain and longing would be over, and I could finally forget.

By the River Piedra I sat down and wept. The winter air chills the tears on my cheeks, and my tears fall into the cold waters that course past me. Somewhere, this river joins another, then another, until — far from my heart and sight — all of them merge with the sea. May my tears run just as far, that my love might never know that one day I cried for him. May my tears run just as far, that I might forget the River Piedra, the monastery, the church, in the Pyrenees, the mists, and the paths we walked together. I shall forget the road, the mountains, and the fields of my dreams — the dreams that will never come true.

I remember my "magic moment" — that instant when a "yes" or a "no" can change one’s life forever. It seems so long ago now. It is hard to believe that it was only last week that I had found my love once again, and then lost him.

I am writing this story on the bank of the River Piedra. My hands are freezing, my legs are numb, and every minute I want to stop.

"Seek to live. Remembrance is for the old," he said.

Perhaps love makes us old before our time or young, if youth has passed. But how can I not recall those moments? That is why I write — to try to turn sadness into longing, solitude into remembrance. So that when I finish telling myself the story, I can toss it into the Piedra. That’s what the woman we has given me shelter told me to do. Only then — in the words of one of the saints — will the water extinguish what the flames have written.

All love stories are the same.

I must have been too tired when I read the book years back that I failed to find my heart in it. Now, I’ve come to the point where I could but repeat Pilar’s lines. No reactions, not even a preachy sermon - just plain and forlorn resonance. At this stance, I am again choosing the grace of silence, and perhaps just pray and weep (though hopefully not for the same reason) with Pilar.

Amen.

greetings

December 22nd, 2007 by erlebnis

let this be a treat to everyone.
peace on earth and love to mankind.
happy birthday papa jesus! =)

http://www.youtube.com/watch?v=D-TrWZLgI5g

what if…

July 6th, 2007 by erlebnis

…all dogs are like him?

If_all_dogs_are_like_him

i wouldn’t have phobia for dogs, i guess.
buti pa ang aso, marunong magdasal.  hehehe. =)

Let’s have some Voter’s Education here

May 10th, 2007 by erlebnis

from the Roman Catholic Archdiocese of Manila (RCAM) website:

TEN COMMANDMENTS FOR
              PRO-LIFE AND FAMILY VOTERS

             

 

             

  • Promote
    and defend Life conception up to natural death. You shall not have
    false values that degrade the dignity of life and the welfare of the
    family, the basic unit of society.

             

  • You
    shall not compromise your pro-life and pro-family principles in your
    dialogue with and in selecting candidates. You shall not bow down to
    immoral, corrupt and inept candidates and vote them to office. Our
    life, our family and our country are too precious to be entrusted to
    such people.

             

  • You
    shall not take your vote in vain. You shall not sell it for a price or
    for money. You shall not vote without scrutinizing the candidate’s
    track record both in public and private life.

             

  • You
    shall not vote for candidates that are in favor of legalizing absolute
    divorce and are themselves not faithful to their own marriage and
    family.

             

  • You
    shall not vote for candidates that are for legalization of euthanasia
    or mercy killing and are not caring for the older persons and the sick.

             

  • You
    shall not vote for candidates that are for legalization of abortion and
    any form of abortifacients. You shall not vote for candidates that
    advocate for reproductive rights and support contraceptive use and
    sterilization as a means for population control.

             

  • You
    shall not vote for candidates that promote sex education that is
    focused on contraceptive use and emphasize “safe sex’ rather than moral
    values and developing virtues.

             

  • You
    shall not vote for candidates that advocate same-sex unions and the
    legalization of same-sex marriage in the guise of anti-discrimination.

             

  • You
    shall not vote candidates that sell our country’s future to foreign and
    elite interest, concerned with their vested interest to the destruction
    of our environment and natural resources, and disregard the plight of
    the poor.

             

  • You
    shall not vote for candidates that are corrupt, steal from the
    government, that are insensitive to our people’s demand and opinion;
    that are undemocratic, unjust and unpatriotic in their governance and
    programs. True development is the upliftment of the lives of the least
    of our brethren and the enjoyment of justice, freedom and peace.

Graces…

April 18th, 2007 by erlebnis

I never thought of getting an ace in the lady poetess’ class.  The
most that I’ve had for an estimate was 1.5.  Months back, I thought I
must have waged an intellectual war with her.  From November to
February, I oftentimes end my saturday classes with momentary
heartbreaks… (until I attend the evening mass, teehee!)  Albeit my
abrupt silence, thanks for recognizing that am trying (way) hard to get
through the playful  words.  Thanks for my making my crude words of
truth survive.  Again, thanks for the flat one Ma’am Ophie.

And
thanks to lit majors classmates for the wonderful friendship.  (Ynna,
Carla, Anderson, Ma’am Tet, Sir Benj, Sherwin, Burns, Eman, Kim, Essel,
Cecille, Daddy Ben, SIR JACK etc.)  I love you all.  See you around guys. =)

To
Dr. Hornedo, just the same.  Thanks for seeing my effort to dismiss my
class in Arts and Letters early just to catch your lectures; and for
appreciating my report, despite my being hyperventilated.  Thanks for
the ace.  =)

The dream’s still alive.  Go for the gold na itu.  (woohoo)

A PRIORI: from epistemology to ethics

April 16th, 2007 by erlebnis

So i shall have my last strike of vice before I get back into
writing.  After this, I’ll just have Levinas and Merleau-Ponty (and
occasions of sporting activities, that’s for certain).

A priori is a mode of knowing that comes before experience.  It obviously came from the word prior which means before.  My first serious encounter of the term was with Immanuel Kant in the Preface of the Critique of Pure Reason
where he extended this epistemic tool into metaphysics.  We know
numbers in an a priori sense, there is an immediate and internal
experience of "number two" if one says "two."  One does not necessarily
need two trees nor bananas to think of "two" — since this number comes
to the mind prior than its representations.  It means to say that when
we speak of a priori, we do not just speak of how one knows but what
one knows.  Phenomenologists took the term seriously, while referring
immediately to a kind of being that exists prior to experience.
Instead of focusing on traditional mind-mechanisms like anamnesis
(where one draws out what is essentially "his", i.e., had been
internalized), a priori becomes a mode of existence — a permanent and
independent one.  A good example of this is how we know about the
existence of our nape.  It takes a mirror, and not a direct
encounter/experience to realize that we have one.  Another would be the
things that we are deprived from when we are invincibly ignorant — we
may know, yet we do not have the chance to do so.  A thing is an a
priori insofar as it is — regardless of the knower, or of the mode of
experience.  Max Scheler, on the other hand, would talk of a priori
values or fixed virtues that we strive to comply with in order to put
up an ethical life.  This means to say that even if we live according
to experience, and according to our preferred order of values, we are
always called to make things right — to comply with an a priori, which
is in accordance to our nature as human beings. 

Traditionally
, an a priori becomes an a priori because of its being fixed — it is
there, and is bound to exist because of its telos - reason or
rationale.  This should be easy when thinking of plain concepts.
Epistemic products, plain mind-objects that are cold and abstract would
be amenable to the fixed character of the a priori.  However, this
becomes a big problem when talking of human experience.

Nailing a
friendship into a lifetime kind, for example, is putting a relation
into a stable and fixed state.  We could even say that friends who had
been struggling to be good and worthy for each other are meant to be
friends - the relation must have been fated — and despite all the
hardships, an implicit sense of commitment can always be seen that
makes the link PERMANENT.  For the thought that friendship shall last
forever, these two persons could always believe that the link shall
stay same — through thick and thin, no matter what happens and no
matter what they will.  For every error, there is forgiveness.  For
allowing the other to grow, there’s permissiveness.  For the holy name
of respect, there’s proximity — distance and space, while having in
mind that friends shall always remain friends, if they truly are
friends.  There is then an a priori sense of friendship.  Proof to this
are the following lines, "No matter what happens, we remain friends.
Regardless if you care or not, I would still accept you." (implicit:
do whatever you want, you’re a friend to me) OR "You’ll always be a
friend, regardless of what you say.  I shall never betray you anyway."
(implicit: you’re a friend to me even if i disappoint you).  Now I
think these lines serve as threats. 

I move that we should not
be complacent with these wonderful a prioris.  Sure I won’t betray, but
by my own doing I can always be turned away from.  I can’t keep human
relations, and in this given example a wonderful friendship, just on my
own.  Being tired, feeling wounded and useless for being not listened
to are heavy responses to complacency, because "friendship will always
yet just be there — no matter what".  While a priori refers to the
"relation" — it cannot totally cover human experience.  I am keeping
not a linkage of ideas but of lived persons.   Unfaltering love and
concern does not mean "just being around", it means keeping up, saving
things and values not because it allays my heavy heart within this
particular moment but because it is slowly creating me as a person who
is up to what is good.   I think we should be reminded that flexing a
priori to human experience
calls for a sort of maintenance.  We keep things that are fixedly good
through an active sense of commitment.  We are now called again to
weigh, to understand values as how they come.  To clear, this is not
objectification, but a proper way of understanding a person in way he
makes himself. 

By friendship, we understand that there are
things that we can always nail as fixed, hail as a priori or even
fated, yet we may easily lose.  Even if thought of, feelings may always
make it slither away.  And with that, one has to be careful.  At this
stance, we are not just dealing with concepts nor of cold commitments.
We deal with reality. 

            

the ironic part about making things right (a cross-post)

April 14th, 2007 by erlebnis

This had been a lingering (though hopefully not perpetual) complaint.

To make everything straight and perfect, bleed to finish a degree
earlier than expected, to live by (and die for) your principles… to
remain true, to be a real good friend, to pray hard not just for
yourself but for others, to dream for your family, to aim high, to risk
everything in order to prove that you can love…

…only to get
hurt, to be left on the side because you are thought of as
self-sufficient, to be approached only on times when you are needed, to
forgive at all times albeit the non-stop emotional throbs, to put your
head above your emotions BECAUSE YOU ALWAYS OUGHT TO UNDERSTAND, to be
pressured to remain strong and perfect because you’re on the right
track…

… in exchange of nothing but affirming nods, smiles,
handshakes; only to find out that they will be leaving you after you’ve
rendered what they need.  You get what you deserve, but you only get
what they think you need.  Extras — there’s none.  Compensated?  Yes.
It always had been fair, just, well-computed.  But how about the extra
juice of life that I dream of tasting?   

Isn’t it strange that
there are other people who are actually not doing anything to get the
things they enjoy?  I am not saying that they do not deserve it, but I
could just empathize with the non-prodigal son.  He did nothing to
break his father’s heart, but he never had the best treatment.  Perhaps
I am just feeling the same. 

During the past week, I’ve battled
with God due to this highly Catholic issue — preferential option for
the poor.   Not that I want to confiscate all the comforts that these
undeserving people get but I would like to know how on earth do they
have a great taste of all of them.  I did not get a straight answer
from Him, but am praying for the time that I’ll get to understand what
it truly means.  Shame on me and my scholarship, I wrote an MA thesis
on the Hermeneutics of the Poor of Yahweh, but I find it difficult in
my heart to swallow the lessons that I’ve chewed in my research.
Having a heart for the poor would be fine, but how about those who
became miserable because of their own doings?  Preferential options for
the brats and damsels in distress, anyone? 

I probably need the
grace of humility, yes… in order for me to admit that I am also
yearning for things that I might have come too tired to compute or
estimate.  Yes people, despite all of these…  I am in dire need of
something I can’t even see for myself.

And what could that be?  I dunno.  Real friends would prolly just know.

Sorry, emotional fluxes.

a good find

April 9th, 2007 by erlebnis

THE OLD PLDT-JVP AD

PLEASE CLICK THE HYPERLINK ABOVE.

now i believe in serendipity.
the last time i saw this was in gradeschool or perhaps early highschool.  this is an old pldt ad, a part of the "people can make a nation work" series that featured jvp and had "Awit ng Paghahangad" as its musical score.  i remember some people from the BukasPalad Messageboard who collectively thought that they once encountered an ad that had the vespers version of the aforementioned song.  Having found this, I conclude that the speculations are right.
the video is not just heart-warming, but melting.  napatitig ako sa kawalan.  hehehe.
galeng.  cheers!

we shall shatter this artificial world

April 1st, 2007 by erlebnis

    The title of this entry originated from a part of Tracy’s "note of
thanks"  (that’s how we call our valedictory speech in UST).  She’ll be
saying it proud later, but she and Amiel gave me a sneak preview of
their speeches as early as two weeks ago. 

    Tracy had been
told to change the word, "shatter" because it sounds heavy plus the
fact that it could just appeal to the philosophical community. Amiel,
perhaps for the inclusion of Fr. Ferriols, "ilundag mo beybe" safely
passed the jurors.  Probably, they found the phrase cute, but am not
sure if everyone will have a grasp of what it truly means.
Nonetheless, he was also adviced to reduce the metaphysical undertones
of his address of petition (and that’s the thomasian way of calling
"salutation").
    
    Amiel and Trace made highly existential
speeches, close to being metaphysical but is very much meaningful.  I
am proud of the way these two (and the other 30ish) brilliant minds
absorbed philosophy.  As their welfare under my "loving" custody is
coming to a technical close, I could but pray that they will carry on
with their quest for meaning.  I’ll miss them sitting in my class,
raising good questions  — nodding, even if I know that they’re already
half asleep (thanks for the support guys).  Benjo reciting in class
while converting everything to Lacan or Levinas.  Kris Martus or
Voltaire getting my microphone because I talk low and slow, and I need
to be heard because we always talk along a "process".  I shall miss
them lurking around AB and at the eccle library, because of their
research work, or in the case of the matronas — sightseeing
a few good philosophers.  TGR and the boys’ team complaining about the
popularity of eccle’s wonder twins.  Perhaps not at YM, but I will
surely miss these kids’ actual company –  pulling me out of the
Faculty room for some short talks and hearty laughs.   Robert, dropping
me off in front of sir bob, Rommel sharing his all-time hit jokes, JP
harassing Peter and Peter talking of Wojtyla.   The girls tracing
friendster-dot-coms among themselves.  The guys dreaming of becoming
champions in basketball, and in engaging the lower years in their
"philosophical" games.  I shall miss everyone trying to have a grab of
the microphone (during videoke sessions) with Tracy and Levi as the
usual winners.  The good talks, Kali’s "new beginning" and many
others. 

    I am so proud of what these kids have become, and
Trace and Amiel’s speeches will simply reveal.  I am praying that they
will always be spurred by the same interest for truth and meaning that
they have right now.  I am praying that their idealisms will never
falter.  I am so proud that they are able to recognize that philosophy
is not but a rite of passage to another degree, to an occupation or so
- but to a better self, and to better decisions in life.  When
requested to remove the term "shatter" from her speech, I advised Tracy
to disobey and retain it, and she said that she also intends to do so.
EVERYBODY DESERVES THAT HEAVY WORD.  Having heard that, I was so happy
– this call for an authentic experience deserves to be heard.  And
yes, the call could only come from a philosopher — an authentic
philosopher.

    True enough, we need to shatter accidents in
order to arrive at meaning.  And at times, we need to jump from our
comfort zones.  The things that used to numb our thoughtful sensibility
to and for life, needs to annihilated.   We are all confronted by a
complicated world, the human challenge is to find ourselves in its
midst and to conquer the world through decisions that we can die for.
It is true that we dwell in the world, but it is also true that we have
to act upon that same world.  More than history and perhaps anything
else, the most sovereign entity in this enterprise is man who grabs his
life’s steering wheel and determines the path he wishes to tread.  This
man is always entitled to his choice of path, but reason and the drive
for authentic existence could just lead him to the truth and good –
and of course we talk not of those we carelessly dictate, but of the
objective and authentic ones.  To shatter, nonetheless, implies a kind
of rebuilding.  It is the moment where we identify ourselves apart from
what we do not essentially need.  In this stage, decisions can’t be
made just for pleasure, fun or perhaps because it’s cute or gay.  To
shatter the artificial world means to choose for what is right and to
die for it, to succumb into the difficulty, not because suffering makes
an act noble, but because it is the only way to conquer the obstacles
to an authentic life.  It happens when we choose to give up the things
that we could be entitled to, but are nonetheless unimportant to what
we intend to become.  To shatter means to sacrifice, for the sake of
something higher.  It means intentionally going beyond, because staying
in the usual cage would only lead to a creation of endless and
pointless circles. To shatter means to grab the chance of soaring high,
not because what’s up there is cute; but because through shattering,
one becomes free.

    This teacher, this intellectual midwife, or
perhaps mother, is proud to hear her children speak of their thoughts
and hearts that had been crystallized by four meaningful years of
academic discipline.  I am so proud, truly proud.

    I have to
warn you my beloved that life wouldn’t be as easy as how it had been in
college. (uhhm, had it been easy for you guys anyway)  But you’re
fully-packed, very much loaded, it’s just a matter of carrying on with
the battle.  With what you have right now, soar high and make us
prouder.  Continue your pilgrimage.  Should you come back, you’re
forever welcome.